Snapchat has grown exponentially in the past few years despite having top competitors like Facebook, Instagram and Twitter. Beside normal users, brands are also looking forward to hop into Snapchat and trying it out to market their businesses amongst their audience. Snapchat recently deleted their official Facebook page too without mentioning any reason behind it.
Yes, Snapchat is not something to ignore this year. You might be wondering why? Let’s have a look at some stats about Snapchat which are really hard to ignore.
- Snapchat has 110 million daily active users and this number is expected to grow by the end of 2016.
- Daily video views on Snapchat have grown over 400% from last year making it 10 billion views per day. It has surpassed Facebook’s video views of about 8 billion video views daily.
- Snapchat ads are viewed up to million times a day.
- 60% of all smart phone users now use Snapchat.
- Snapchat has 150 million users which is now greater than Twitter’s user base which is 140 million.
- 37% of Snapchat users are aged between 18 to 24 years old.
How to use Snapchat for effective communication with your audience?
You are the face of your brand, the mantle between ‘personal’ and ‘business’ no longer exists. Any platform like Facebook, Snapchat, Twitter or Instagram is nothing without people. They wouldn’t be such a big thing if people aren’t on these platforms. Being on these social media platforms removes the barrier between a brand and its customers as they are more connected to each other. Your audience will feel more attracted to your brand if you show a side of your personal life to them or highlight them with what is actually going on behind the scenes.
Let’s take an example. Any of your customers order something from your website, now think from a customer’s point of view. They must be thinking about when will be their ordered product is going to be shipped? Has the company processed their order yet? Questions like these do arise multiple times in a mind of a customer. Why not give them live updates through Snapchat about what’s going on. Just as you are about to ship the order, why not take a picture on Snapchat, post it and let your audience know that you do ship your orders quickly. Put a caption like ‘Wohoo! New orders are about to be shipped, it will be at your doorstep by tomorrow’. Trust me, it will delight your customers seeing their ordered product is on its way and they will be much more satisfied.
Best Snapchat tips and tricks to market your brand or business.
Here’s what you need to do in order to market your brand, products or your business on Snapchat in simple yet an effective way.
Get on Snapchat!
Yes, do it right now. You can easily download its app on Google Play or Apple Store.
Do promote your Snapchat account on other social media platforms like Facebook, Twitter & Instagram where you have already built your audience. It will help you grow faster and you will get your existing audience joining you on Snapchat.
Now this part depends on what kind of a business owner you are. If you have a real estate business, start taking pictures of the properties your agency is willing to sell and post them on Snapchat. Make a video of the interior; it will help people to see how the house might look from inside. If you own an eCommerce website, start promoting your new products through Snapchat. Take pictures, post on Snapchat with a caption as where to find the product or the stock availability, maybe the price just to provoke your audience to buy the product. Even if your business is home based and you bake cakes, Snapchat can help you grow immensely. You can post videos while baking the cake, adding toppings to it and the final version of it. It will keep your audience engaged to your business.
Just as I mentioned earlier if you share your personal life experiences with your audience, they will feel more connected towards you and your brand. Be a little more extrovert. Record videos and take pictures of yourself shopping for the ingredients for the new cake order you got today. If you are a designer, makeup artist or a tattoo artist, share your moments through Snapchat to your fan base so they could know what and how you do what you do best.
Reward your audience.
This is the best technique to retain your customers and to make a buzz about your brand. You can reward your customers with some discount coupons if they follow you on Snapchat or post a video of themselves promoting your brand on their Snapchat account. You can also give sneak peak of your new products on Snapchat. Run contests specifically for Snapchat followers, ask them to post reviews of your products or brand and whoever does it best, gets a gift which they can show off to their friends and family.
Answer your customers’ queries via Snapchat a.k.a Customer support.
Customers love instant replies to their queries, be more responsive through Snapchat. You can solve your customer’s problem and answer to them via Video chat. There’s no long typing involved and your audience can send queries as a video too if they are added as your friend on Snapchat.
Enjoy potential customers rolling in.
Sit back and relax, you are doing just fine if you have followed all the things mentioned above. Your audience will feel more comfortable with your brand once they are allowed to see what’s going on behind the scenes. They will think of you more as a friend and less of a business which will help your business grow in long term.
Let us know if you are on Snapchat yet and how it is helping your business, we’d love to hear from you.