Facebook Video Advertisement
So many amounts of money have been invested in video ads and their vast competition among various video marketing platforms. This competition is going to be increased in the near future with a lot of the winners who are coming up with the most customer resonating contents which will be offering the brands with the best whistles and bells. Internet marketers have spent a lot of on the marketing tools and tactics and that certain spending forecast of the marketers show that Facebook is the social media platform which is currently at the dominating position in the grounds of online video advertising. Facebook has got the top position in all over the digital ad spending.
Facebook has recently launched its watch platform and it has made a heavy investment in its video programming. With the help of the forecast, the importance of the Instagram for the Facebook video advertising has also been recognized especially when the ad load reaches the saturation point in the news feed part of the Facebook.
A research has been made at KeyBanc Capital markets and it has been cited by Recode. According to the results of the conducted research, recently, Instagram has launched its new video offering IGTV which currently have the 15 percent ad revenue of Facebook. This research also estimates that over the next coming years, the Instagram’s contribution towards the video and advertising will be raised to 30 percent and till the year 2020, it will drive more than 70 percent of the new revenues. Therefore it is more important for brands to buy more real Instagram followers from verified sources.
Internet marketers don’t consider YouTube to be a social network but it is a popular video-sharing platform that is being liked and appraised by a number of social influencers and advertisers. They think that YouTube also plays an important role in the guide the purchase decisions of a lot of people around the globe. The estimates which have been made by the internet marketers are that YouTube will have an increase of 17 percent in it’s $3.36 billion which is generated from the year 2017. According to the research, YouTube gets 73 percent of its revenues in the US from the videos.
Snapchat has also made its way into video advertising by being so efficient. But still, it has a limited market share and it will take time to make its place in the market. Snapchat is basically an image messaging platform which is going to be in need of more money from the investors to spend it. On Monday in a report, Michael Nathanson who’s a senior research analyst at the Moffett Nathanson said that since the parent company of Snapchat, the snap went public in the year 2017 in March, since then it has been losing almost $300 million per quarter and the cash coffers of the company will get empty till the end of the next summer.
A note was quoted by the CBS News in which Nathanson said that “The clock is now specifically ticking for the company Snap to let it turn around its business”.
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